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Hi! Thanks for checking out my work. This will probably be a better viewing experience on desktop.



Experiential



Packaging


Digital
In-app ordering experience.
Targeted ads on Instagram stories.

Roles: Art Direction + Video Animation + Case Study Script
Created with Joseph Calabrese (CW), Randee Rose Joven (UX/UI), and Eliza Seliquini (AD)

STUDENT WORK

DoorDash

Problem
DoorDash offers unlimited delivery to those with a DashPass subscription, but user sign-ups are low.

Insight
For many non-subscribers, "free delivery" isn't enough value to make DashPass worth it. Extend the value of DashPass beyond free delivery.

Concept
Feed your fandom with Pop Culture Plates from DoorDash.

This won a local gold ADDY, regional silver ADDY, and a silver bridge @ the Richmond Show!