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Gain Fireworks

Problem
Doing laundry is a chore, and including scent beads is an added measure people aren't willing to take.

Insight
All smells get noticed. It's worth an extra step if it means the good scents prevail over the bad.

Concept
When you smell bad, your clothes never let you forget it.
This won a local silver ADDY!

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Roles: Art Direction + Copywriting
Created with: Sophie Zacaroli

Gain Fireworks

Problem
Doing laundry is a chore, and including scent beads is an added measure people aren't willing to take.

Insight
All smells get noticed. It's worth an extra step 
if it means the good scents prevail over the bad.

Concept
When you smell bad, your clothes never let you
forget it.
This won a local silver ADDY!